Mercedes-Benz Uses Kate Upton to Trick Everyone Into Watching Its New Commercial
If the name of your new commercial is Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion, people expect to see Kate Upton washing the all-new Mercedes-Benz CLA and doing so in slow motion. That's just how the world works. Mercedes-Benz apparently missed the memo on having Upton appear in your commercials.
We already knew that the car company would feature the supermodel in its Super Bowl commercial, with the company promising that Upton wouldn't be "on the hood of a car in a bikini." If an ad agency has a creative way to use Upton that plays on consumers' familiarity with her sexual appeal, I'm all for that commercial. Do something original. This Mercedes-Benz CLA commercial? Lame.
Check out Upton in the new Mercedes-Benz CLA commercial after the jump.
Mercedes-Benz Uses Kate Upton to Trick Everyone Into Watching Its New Commercial
Reviewed by Bill Kuchman
on
1/22/2013
Rating:

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