James Bond Reports for Duty in Olympic 'Skyfall' Commercial

In a move that can be classified as a no-brainer, the first TV commercial for Skyfall, the upcoming James Bond movie, aired during the London Olympics opening ceremonies last night. While much of the opening ceremony seemed to be one giant British inside joke, at least the rest of us understand James Bond.

This commercial also appears to give us our first looks at Javier Bardem as Skyfall's villain, with a very quick glimpse about 22 seconds into the clip. Is he rocking blond hair or is that just the scene's lighting? Dressing up Bardem to look like Fred from Scooby-Doo might not make for the most intimidating James Bond villain.